Apple Unveils Its Offline Strategy - Essay Example
As http://write-my-paper-for-me-free393.mystrikingly.com/ losses mounted Jobs was brought back as the CEO who realized that licensing Mac operating system had contracted the market by taking away the customers (Bryson et al., 2006). The strategy was changed immediately and Apple began to sell directly by phone and internet.
This strategy did bring about better sales but the market was saturated and there were miscalculations on the consumer demand. Since they were performing poorly and the sales were shrinking as competition had set in, the company changed their strategy and business objectives. Having performed poorly in the traditional computer market they decided to integrate the product development strategies with the digital technologies in the consumer electronics market. Their strategy was to innovate. Based on the new direction provided under the new CEO, the company was steering towards growth and it was subsequently ranked number one as Fortune’s most admired company for innovation.
